Tuesday, July 1, 2008


Way back when Reign of Starscream first started moving forward, I wanted to somehow get a viral marketing campaign going to help promote the book. There was a website that I had (www.livetoservehim.com, doesn't work now, though) that I would post clues and have people track down artwork, exclusives, things of that nature. But you'll remember that in the movie, "I live to serve you, Lord Megatron" was one of the two (d'oh!) lines that Starscream had.

But because with most things (simply not enough time) we had to scrap it. What was funny is that here in the States, 2008 is an election year. At IDW, we've got this series that focuses on Starscream and then All Hail Megatron. So the thought was that we'd be able to have these two characters and people could vote throughout the year on who their favorite Decepticon leader would be. At the end, that character would get some kind of exclusive artwork or something along those lines.

Either way, this was one of the "teaser" images that I was going to have around. Thinking that someone might type those words into a browser, find the site, solve the puzzles, blah, blah, blah.


Daddoo said...
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kitsune2022 said...

No fair, that would have been fun. :]